With the rise in brand collaborations, we explored what makes them work—or flop. We uncovered consumer insights on the most memorable brand partnerships, identified top-performing industries, and covered reactions to the latest brand collabs.

Are you ready for the 2024 Paris Olympics? This global spectacle is not just about the competitions but also an incredible opportunity for brands to get creative and connect with audiences worldwide through Olympic marketing.

Get ready for Summer! Engage young voters, address election barriers, and celebrate Pride. Stay updated with the latest marketing insights in the Marketing Pulse.

Explore the marketing takeaways from this month’s top campaigns across the UK and US, including Apple’s “Crush” ad, McDonald’s Mental Health initiative, and KFC’s summer campaign.

Explore the effectiveness of pet marketing campaigns from the UK and US, and learn how these insights can drive your marketing success.

n the world of brands, the conversation around female empowerment and gender equality is louder and clearer than ever before. Still, 71% of women don’t feel heard. On top of this, only 22% of women believe that brands understand their issues and challenges today.

Whether you’re a die-hard football fanatic or just in it for the halftime show and all those snacks, it’s widely known that the Super Bowl captures the interest of millions.

If you’re here because you’re trying to understand your customers better, then you’re exactly where you need to be! After all, half of consumers report feeling a strong connection to a brand that genuinely gets them.

As we stand on the brink of 2024, there’s one word on everyone’s lips – resolutions…

Before we call time on 2023, it’s time to stroll down memory lane and revisit the moments that made 2023 stand out…