Delivering answers to the food and beverage industry

As we inch closer to the holiday season, there’s one thing on our mind—food! Or maybe three, food, food and drinks! And what better way to complement the occasion than by raising a toast to celebrate the wins of our food and beverage partners.

As we inch closer to the holiday season, there’s one thing on our mind—food! Or maybe three, food, food and drinks! What better way to complement the occasion than by raising a toast to celebrate the wins of our food and beverage partners. 🥂

Many of our clients in the food and beverage industry— from restaurants to supermarkets and major producers—use OnePulse to uncover insights, validate ideas, and challenge doubts.

Here’s what our F&B clients have accomplished with their Pulses:

Caught on market viability of international dishes

A major player in the global food manufacturing industry evaluates the market potential of culinary inspirations from different parts of the world using our global community.

So, when it was time to test the waters for deep-dish pizza among Brits, the company tapped into their awareness, perception and likelihood of buying the Chicago-style dish.

The result? They learned how UK consumers viewed deep-dish pizza, which helped them refine the name, enhance marketing messages, and improve the product.

Crafted the perfect flavour and packaging

An acclaimed sushi chain puts flavor at the core of its offerings by using OnePulse to refine its takeaway products.

When they were developing a new food-to-go concept, they involved their audience in creating potential dishes and packaging ideas. But that’s not all. They were also able to make informed decisions on sustainable packaging solutions that are both good for the planet and their customers. This was all driven by a deep understanding of consumer awareness, attitudes, and preferences.

Developed effective search

One of the largest brewers uses the platform to optimise their search game by understanding the language and keywords consumers commonly use when searching for specific products online.

With the rise of tallboy beer cans in the craft beer scene, our client tapped into online beer shoppers—leveraging the image function to engage in open text and exclusive response methods to find the optimal search term.

Reached new business

A neighbourhood bakery renowned for its artisanal bread used OnePulse to bolster its performance in a new market.

When the bakery planned to launch a line of frozen pastries in supermarkets, they created a Pulse to help understand the opportunities and risks by digging into shopping behaviours, motivators, and barriers.

Using OnePulse’s proprietary community of respondents, they built a custom audience based on home location (Southeast and Greater London), household income, parental status, age, gender, and shopper responsibility.

Formed the ideal collaboration

A widely recognised pizza franchise used OnePulse to validate their ideas for product innovations.

When the chain teamed up with the boldly seasoned tortilla chip brand, they were able to gauge consumer preferences and sentiments to see which flavour combo would go best.

What’s more, they were able to evaluate the effectiveness and value of its promotion, identifying the real winners and gathering input for improvements through creative testing.

Food for thought

Holiday season or not, the next time food and drinks crosses your mind, know that OnePulse can help you connect with people and provide quick insights across all sorts of projects.

Get right to the point and connect with people today!