Does the 2025 John Lewis Christmas advert ‘Where Love Lives’ live up to the hype? Read the blog to find out!

How are Americans feeling, spending, and celebrating this Thanksgiving? We asked 1,000 consumers and uncovered key insights on mood, plans, budgets, and Black Friday behavior.

It’s beginning to look a lot like time for the Christmas adverts once again…

From Snickers to State Farm, OnePulse surveyed 1,000+ Americans to see which 2025 NFL ads scored with fans and which ones fumbled.

UK supermarkets are moving beyond price tags and promotions, experimenting with loyalty perks, community initiatives, and cause-driven campaigns. It’s a shift that shows marketing isn’t just about filling trolleys — it’s about building trust and long-term loyalty.

Discover Halloween 2025 consumer trends in the US — from early planners to last-minute shoppers, spending habits, top costumes, and the brands owning spooky season.

Check if your creative really lands. Run a simplicity test with OnePulse to see if your campaign messaging is clear, memorable, and ready to launch.

Discover how Brits are prepping for Christmas 2025: from budgeting and shopping habits, loyalty stacking, and marketing tactics you need now.

🥒 Pickle ramen, red wine salt & proffee. Here’s what consumers really think.

🥪 Pudding or posh sarnie? Brits weigh in. Plus what’s going on with Aldeh and the shift in influencer trust? Get the insights here!

Nostalgia is everywhere in marketing right now. But are consumers connecting or tuning out? We surveyed over 1,000 Americans to see what’s working and what’s not.