Industry Insights

Super Bowl 2025: Ad reactions

See how consumers are reacting to this year’s Super Bowl commercials.

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Three digital survey cards displaying consumer reactions to Valentine’s Day marketing. The first card shows a ‘Work Husband’ heart-shaped design, the second features a couple holding a red “Love” balloon, and the third highlights a red and pink Adidas sneaker. Each card notes "250 responses."
Industry Insights

The Monthly Pulse Newsletter

See how Brits are reacting to Valentine’s Day campaigns 2025! From IKEA’s meatball dinner to Adidas’ heart-themed trainers, find out what’s winning hearts, or missing the mark. Plus, trends on Pancake Day, Lidl’s pub, and more.

Feb 06, 2025
Industry Insights

Market research tips for launching a new product

Discover essential market research tips to successfully launch a new product. Learn how to gather insights and make data-driven decisions.

Jan 30, 2025
Industry Insights

The Monthly Pulse Newsletter

See consumer reactions to Super Bowl teasers—Hellmann’s, Totino’s & More! Who’s winning so far? Find out now!

Jan 28, 2025
A joyful couple shares a laugh while holding a red balloon spelling "Love." The woman wears a vibrant pink dress, and the man sports a brown T-shirt with tattoos, creating a fun and lighthearted Valentine's Day vibe.
Industry Insights

The Marketing Pulse: Valentine’s Day 2025

Valentine’s Day—romantic or just overpriced fluff? We asked 600 Brits, and opinions are split. While 30% celebrate, just as many ignore it, and 22% decide last-minute.

Jan 28, 2025
A football resting on a green football field with yard lines in the background.
Industry Insights

The Marketing Pulse: Super Bowl LIX

Dive into Super Bowl LIX with insights on game-day commercials, reactions, and halftime buzz. Discover what fans want, plus top brand highlights for 2025.

Jan 15, 2025
This image is a collage capturing various elements of British culture and history, showcasing a mix of iconic and recognizable moments. It features a dramatic lightning storm, a close-up of Cadbury Creme Eggs, a large crowd gathered at what appears to be an outdoor event, and the classic red Royal Mail postbox. There’s an ornate setting displaying a striking painting, alongside a cheerful scene of pints of beer being toasted. A whimsical carrot resembling a person or mascot adds a playful touch, while a political figure stands at a podium outside an official building, reflecting British politics. Nostalgia is represented by a Tamagotchi electronic toy, while a dramatic moment involving emergency services introduces a serious tone. The collage also includes a wall adorned with poppy decorations, likely referencing Remembrance Day, and a nod to British music culture with two individuals resembling musicians or cultural icons.
Industry Insights

2024 in review: How Brits reacted…

From political drama and royal health concerns to storms (upon storms!), we’ve captured how Brits reacted to the biggest stories of the year. Grab a cuppa and look back at 2024’s defining moments, OnePulse-style!

Dec 16, 2024
A visual snapshot of 2024 consumer insights, featuring celebrities, viral campaigns, food, and pop culture highlights. Images include a Polly Pocket-themed house, fries, voting box, rhesus macaques, Snoop Dogg, Dr. Pepper, and more.
Industry Insights

2024 in stats: How Americans reacted…

What defined 2024? At OnePulse, we tracked the highs, lows, and everything in between…

Dec 13, 2024
A cozy Thanksgiving table set with candles, wine glasses, and classic dishes, celebrating traditions and food trends of 2024.
Industry Insights

Thanksgiving Food Trends 2024

What’s cooking for Thanksgiving 2024? Get the trends and consumer insights shaping the feast!

Nov 21, 2024
A collage of winter-themed images arranged in a grid. The top row shows a penguin standing on snow, a close-up of a cratered lunar surface, and a dog in a pink jacket running through snow. The middle row includes a close-up of snow-covered piano keys and a green pine branch with a question mark overlay. The bottom right corner shows a snow-covered Christmas tree decorated with lights and surrounded by white gift boxes.
Industry Insights

John Lewis Christmas Advert 2024 : The Gifting Hour

Join us as we revisit iconic ads from the past decade and see if the 2024 campaign, The Gifting Hour, has lived up to the hype!

Nov 13, 2024
This image collage features a variety of festive and winter-themed scenes: Top left: A small snowman with a hat sits on a table outdoors, with wicker chairs and a snow-covered background suggesting a cozy cafe setting. Top center: A city street with London-style architecture and a double-decker bus is adorned with twinkling Christmas lights and festive decorations as dusk falls. Top right: A close-up of a Christmas tree branch, decorated with warm lights and a simple, glass ornament. Bottom left: A close-up of green pine branches, rich in texture and full of vibrant needles. Bottom center: A woman in a coat holds a small pine tree wrapped in brown paper with a red ribbon in front of a classic red telephone booth, smiling at the festive bundle. Bottom right: A small potted pine tree sits next to a gift wrapped in brown paper and tied with a red glittery bow, adding a rustic holiday feel. Each image conveys a warm, holiday atmosphere, combining both urban and nature-inspired Christmas decor elements.
Industry Insights

Christmas adverts 2024

For Brits, Christmas adverts are more than just a marketing moment – they’re a beloved holiday tradition!

Nov 05, 2024