From Snickers to State Farm, OnePulse surveyed 1,000+ Americans to see which 2025 NFL ads scored with fans and which ones fumbled.

UK supermarkets are moving beyond price tags and promotions, experimenting with loyalty perks, community initiatives, and cause-driven campaigns. It’s a shift that shows marketing isn’t just about filling trolleys — it’s about building trust and long-term loyalty.

Discover Halloween 2025 consumer trends in the US — from early planners to last-minute shoppers, spending habits, top costumes, and the brands owning spooky season.

Discover how Brits are prepping for Christmas 2025: from budgeting and shopping habits, loyalty stacking, and marketing tactics you need now.

🥒 Pickle ramen, red wine salt & proffee. Here’s what consumers really think.

Nostalgia is everywhere in marketing right now. But are consumers connecting or tuning out? We surveyed over 1,000 Americans to see what’s working and what’s not.

Influencer marketing in 2025 is facing a trust crisis. Discover what consumers want now and how your brand can build credibility.

What makes a new product actually stand out? In a world of scrollable sameness, we asked thousands of Brits and Americans which products really caught their eye and why.

What makes a marketing campaign actually stand out? In a world of scrollable sameness, we asked thousands of Brits and Americans which campaigns really caught their eye and why.

From what sparks spending to what’s missing in current campaigns, this blog unpacks the insights marketers need to shape Easter campaigns that resonate. Whether you’re planning promos, packaging, or messaging, now’s the time to move beyond the bunny.