Fast, reliable concept testing with real people.

Got a great idea but not sure if it’ll land? OnePulse helps you test concepts in minutes with your target audiences. Get real-time feedback, validate what works, and refine what doesn’t before you invest time or budget.

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Why choose OnePulse for concept testing?

Not every idea is a winner, and that’s okay. OnePulse helps you run quick, reliable concept testing to determine which ideas resonate with real consumers. Whether you’re testing one bold concept or comparing multiple creative directions, our platform gives you the insight to move forward confidently.

Example 1

Let your audience choose the winning concept

Run single-concept tests or compare multiple options side by side. OnePulse gives real-time feedback from the audiences that matter, helping you understand what stands out and why. Get clarity fast and let the data guide your next step.

Example 2

Flexible concept testing without the high cost

Powerful insight doesn’t have to come with a big budget. Whether you need a quick gut check or plan to run ongoing concept testing, OnePulse offers affordable credit packs and flexible pricing. Test as often as you like, and only pay for your needs.

Example 3

Test assets the way they’re meant to be seen

Upload visuals, video clips, mockups, or full creative assets directly into your Pulse. Let people respond to what they see, not just what they read. Visual concept testing leads to sharper, more actionable feedback that reflects real-world impact.

Want to see how your ideas perform in the real world?

Book a free demo to discover how OnePulse makes concept testing fast, flexible, and genuinely helpful so you can confidently test and act on what matters.

Concept testing FAQs

Great ideas deserve real feedback, not assumptions. This FAQ answers the most common questions about concept testing with OnePulse, so you can validate ideas quickly, test creative direction, and confidently move forward.

Relying on gut instinct is a gamble. Concept testing gives you clear feedback from your target audience so you know what works and what doesn’t before you invest time or budget. It helps refine ideas, avoid blind spots, and make confident, data-driven decisions.
If you can explain it or show it, you can test it. OnePulse supports testing for a wide range of concepts, including new product or feature ideas, value propositions and taglines, service experiences and digital journeys, landing pages, app mockups or UX flows, pricing models and bundling options, messaging, creative assets, or campaign angles. No matter the format, OnePulse helps you learn fast.
You choose who gives feedback. OnePulse connects you with a diverse, on-demand audience in the UK, US, or globally. Use filters like age, gender, location, interests and more to test with the audience that matches your real-world goals.
Not at all. Concept testing is essential for anyone validating new ideas, from product managers and marketers to designers, CX specialists, and startup founders. If feedback influences your next decision, OnePulse fits into your workflow.

Testimonials

Trusted by
powerful brands

“OnePulse is a really fast way of getting credible, same day insights that can help shape key business decisions.”

Commercial Brand Manager,
Coca-Cola European Partners

“OnePulse is a revelation…I think every planner should use this as a part of their research toolbox.”

Strategy Director,
BBH

“OnePulse has become an invaluable way for us to quickly and reliably get genuinely insightful information from consumers. It’s an indispensable tool in the way we do business, offering genuine opinions at scale”

Ed Beard,
Strategy Partner, Digitas

Testimonials

Trusted by
powerful brands

“OnePulse is a really fast way of getting credible, same day insights that can help shape key business decisions.”

Commercial Brand Manager,
Coca-Cola European Partners

“OnePulse is a revelation…I think every planner should use this as a part of their research toolbox.”

Strategy Director,
BBH

“OnePulse has become an invaluable way for us to quickly and reliably get genuinely insightful information from consumers. It’s an indispensable tool in the way we do business, offering genuine opinions at scale”

Ed Beard,
Strategy Partner, Digitas

Get a reality check before you invest in the wrong idea

Book a demo